Lollapalooza Brasil 2023
I created over 35 posters for Lollapalooza Brasil 2023 that were used throughout the festival's expansive 600,000 square meters area, ranging from public spaces to backstage areas, Lolla Lounge, and Lolla Comfort. Drawing inspiration from vintage, modern, and psychedelic styles, I aimed to connect with young people who love pop/alternative culture. Additionally, I created exclusive illustrations for the headliners and co-headliners, including blink-182, Tame Impala, Billie Eilish, Lil Nas X, and Rosalia, to engage the audience and enhance the immersive experience of the event.
Moreover, my illustrations served as inspiration for the festival merchandising, which included t-shirts, sweatshirts, cups, keychains, bags, and other items. The response was overwhelmingly positive, resulting in record-breaking sales for Lollapalooza Brazil across all editions.
With over 300,000 visitors and 79 artists performing from March 24th to 26th, Lollapalooza Brasil is one of the most significant music festivals in the country. This festival inspires events worldwide, and It was an absolute honor to contribute to the visual experience of the 10th edition.
Capturing Memories at Lollapalooza Brazil ❤️🔥🌈✨
The poster wall at Lollapalooza Brazil has become a beloved feature of the festival, with visitors eagerly snapping photos in front of the colorful and captivating illustrations. The wall has become iconic and even attracted the attention of headliners like Billie Eilish, who couldn't resist posing in front of the poster made specifically for her. It's no surprise that the poster wall has become an essential part of the Lollapalooza Brasil experience, adding to the festival's vibrant and immersive atmosphere.
